At Awake Storytelling, we believe storytelling is more than just a tool for marketing—it is a catalyst for justice, a force for movement-building, and a means to shift culture toward liberation. The stories we tell shape the world we live in, and we are committed to crafting narratives that not only raise resources but also seed visions of possibility, challenge systems of oppression, and inspire action.
Storytelling as a Tool for Justice and Movement-Building
We believe that stories have the power to ignite change. Through video storytelling, we help nonprofits and grassroots organizations share narratives that illuminate injustice, amplify marginalized voices, and inspire people to take action. Our work isn’t just about telling stories—it’s about building movements and strengthening collective power.
Fundraising as Part of Systemic Change, Not Just a Financial Transaction
Raising money is critical for nonprofits, but fundraising should do more than just bring in dollars—it should advance the mission. We believe fundraising can be part of movement-building when it’s rooted in values, integrity, and a vision for systemic change. The right story doesn’t just compel people to give; it invites them into a movement for justice and transformation.
Centering Community Accountability Over Donor Appeasement
Nonprofits often struggle with balancing donor expectations with their mission and values. We believe organizations should be accountable first and foremost to the communities they serve—not to funders who may be invested in the status quo. The stories we craft help nonprofits stand in their truth, stay accountable to their mission, and inspire donors who genuinely believe in their work.
Challenging Oppressive Narratives and Seeding Liberatory Visions
Too often, storytelling in the nonprofit world reinforces saviorism, white supremacy, and narratives of scarcity. We reject those harmful tropes. Instead, we create stories that honor dignity, uplift resilience, and center collective power. Our videos do more than document injustice—they paint bold visions of what’s possible and invite people to see themselves as part of the solution.
Mobilizing Resources to Dismantle Systems of Oppression and Build Collective Liberation
We believe that resources should flow to those doing the work of liberation. Through storytelling, we help nonprofits and grassroots organizations access the financial and community support they need to create lasting change. By crafting narratives that move hearts and mobilize action, we help shift resources toward those who are building a more just world.
Our Commitment
Awake Storytelling is more than a video production company—we are partners in liberation. We are committed to storytelling that not only raises money but also fuels movements, strengthens solidarity, and helps build the world we all deserve. We invite nonprofits to see storytelling not as an afterthought, but as an integral part of their impact. Together, we can tell the stories that change everything.
Let’s tell the stories that fund change and fuel liberation.